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New President and CEO Leads Heritage Ministries

3 years ago written by

The Heritage Ministries Board of Directors has confirmed Lisa Haglund as the permanent president and chief executive officer for Heritage and its affiliates. Haglund most recently served Heritage as interim CEO to replace previous CEO David Smeltzer. She previously served as the vice president of marketing, sales, and development across all communities in four states.

“It is this combination of business acumen, integrity, and Christian values that made Lisa the obvious selection as we take next steps in an exciting future for Heritage,” the Heritage Board of Directors stated.

“As a not-for-profit, Heritage strives to balance the need for improved financial strategies, the future, and intelligent growth. Each employee at Heritage plays an important role every day, but especially as we face the recent events unfolding surrounding COVID-19,” Haglund said. “I am both honored and blessed to have been chosen by the board to lead our organization as we move forward. We have a strong group of team members who work tirelessly to serve seniors and promote the Heritage mission of Hope, Dignity, and Purposeful Living, and I am committed to supporting and honoring our employees and residents across our communities each day.”

Heritage Ministries was founded as the Orphanage and Homes of the Free Methodist Church in 1886 and has grown from its original campus in Gerry, New York, to six locations in New York with additional affiliations in the states of Washington, Illinois and Pennsylvania. As a not-for-profit provider of senior care and housing, Heritage is a leader in the industry, employing approximately 1,500 team members and serving more than 2,500 individuals annually. With locations in New York, Pennsylvania, Illinois and Washington, Heritage and its affiliates provide rehabilitation and skilled nursing services, memory care, independent retirement housing, and assisted living. The Homestead Stables provides intergenerational equestrian opportunities as well as boarding, training and lessons. In addition, child care is provided at two campuses, allowing for intergenerational programs.

Haglund began her career with Northwest Bank, a $10 billion dollar corporation, for over 20 years, prior to joining the Heritage organization. She worked her way up the ranks in various roles, allowing her to manage a portfolio of more than $48 million dollars, while creating a team that influenced revenue and expense and risk management, streamlined processes, and created cross-functional support across the organization. She attended Alfred State College, as well as the Pennsylvania Bankers Association Advanced School of Banking at Penn State. She has also been an active member of her community throughout the years, with involvement ranging from Chautauqua Leadership Network, PTA, St. Susan Center, Family Services, and the Bemus Point United Methodist Church. She resides with her husband, Jason, and their four children, Allison, Brennan, Madelynn, and Michael in Bemus Point.

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